We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, To View More >>

Recently we worked with Ebonnie Louise Photography  to set up her website, and we had so much fun we thought we’d share it with you. We worked with her under our Turbostart service, which helps photographers with their Workspace websites.  Ebonnie had worked with Olivia Lord Design to create her brand identity, so she came to us with a strong brand, and brand message, which was great, for two reasons. First, we knew exactly what she was after, which made her the ideal customer. And second, Turbostart is not about design and branding, but the technical To View More >>

At Izo Photography, outsourcing frees up time to do the things they love. Photography is a form of self expression, and that's why Jimmy from Izo Photography fell in love with it. After picking up his partner Shona's old DSLR camera, and discovering it was for him, he began to pursue a career in professional photography, which he absolutely loves.   After "practice, practice and more practice", Jimmy's advice to photographers is to outsource work from as early on as possible. When Izo first started out they did everything themselves, but they soon To View More >>

Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>